Search Engine Optimisation helps your website to be found by customers searching online for the products and services that your business offers. Unlike traditional stores, there is no passing trade on the internet, you either get served up by the search engines or you don’t get seen. Therefore it’s critical to the growth of your business that you position yourself correctly. You have to know what are the the most relevant search terms or keywords people use in google.ie when searching for your products. We help business owners get focused on the right keywords and the best Digital Marketing strategy to help you rank for these keywords. There are dozens of factors that will influence how well your website ranks for certain keywords.
This is our passion and we love to dive deep into competitor analysis to identify what they are doing to rank and what sites are linking back to them. There are many free tools in the market and none of what we do with SEO is rocket science. But there are white hat techniques and there are black hat quick fix Search Engine Optimisation techniques.
We are in no way interested in working with companies that desperatly need a quick SEO fix to survive. In fact there is no such thing as a quick SEO fix and this kind of solution although offered by many will lead to low quality results that will most likely damage your digital presence in the long run.
It takes some time and effort to build a sustainable digital strategy that will add enormous value to your business and we ensure that the work we do is fully tranparent and white hat which in turns allows you reap the rewards of high quality and relevant web visitors that will add revenue to your bottom line for many years to come.
If you would like to have a meaningful conversation about Search Marketing and Search Engine Optimisation (with no hard sell) to uncover some real insights into what you need to do to get your website working harder for your business – start by calling Affinity Consulting on 091 798669