In need of an SEO Expert in Ireland? When you need to get your business ranking higher is the major search engines like Google, Bing & Yahoo most likely you will need to engage the services of an SEO Expert or Digital Marketing consultant. But it's important to know exactly what strategies they will be implementing on your businesses behalf.
There are a few key terms that you need to understand.
SEO = Search Engine Optimisation (Organic Free Traffic)
PPC = Pay Per Click (Paid Ads)
SEM = Search Engine Marketing (Combination of Organic & Paid Ads)
Search Engine Optimisation is a process that helps your business get un-paid or organic traffic to your website.
But why do you need SEO? It's simple, if your site isn't ranked there is little to no chance of it being found by potential customers.
Many small business owners simply don't understand the value it can bring to your business and many "so called" SEO companies have a hard time
demonstrating or setting the expectations of the client correctly.
There are many reasons why one site ranks above another. I have added a video to the bottom of the page from Google that give you the definitive answer on how search works..it's well worth 3mins to look at it.
But before you go to check out the video here are 3 takeaways that you want to look out for in your online presence.
Structure: You need to have your website organised correctly, title, tags, headings etc. Are your other Google business profiles set up correctly? Are you linking back from your Social Media channels like You Tube, Facebook and Twitter?
Content: Your content must be of higher quality and more relevant than that of your competitor. What is the reason for it and what value does it bring to the customer? Is it mobile friendly?
Authority: The more authority you display or bring to the web the better e.g. Links from other quality business.
Good and proper whitehat SEO Experts look at both on-page & off-page optimisation as part of their research, this determines if you will be visible or invisible in the eyes of the search engines. Video marketing and link build also play a huge role.
When you work with Affinity Consulting for Search Engine Optimisation, you can be sure of a high ranking for your most important search terms (even if you don't know what they are right now). There should not be any need for Pay Per Click services as it's proven that most people are Ad Blind and look below the ads to find the more relevant organic results.
Studies and surveys have shown this over and over that searchers do not go past the first page on a search engine. This is why it is crucial for you to be there.
We break it down into very easy to understand terms because Search Engine Optimisation
or Search Engine Marketing is more closely related to IT than Marketing and there is a science to getting it right.
Most small business owners understand that getting ranked in the major search engines like Google,
Yahoo and Bing is important but there is so much information online it's easy to get overwhelmed and end up doing nothing.
Request a Free Business assessment and Search Engine Optimisation site check up today. We will review your site and that of your competitors.
We get back to you with a no obligation video report that will show you what you are doing well and highlight any areas for improvement.
Simply email firstname.lastname@example.org with SEO Review in the subject line and we do the rest!